The science and/or art of developing a high level plan to achieve specific goals and results in a defined time frame. One must know the end game and the assets or talent available to execute the plan in order to develop an effective strategy.
Published information or an experience that informs the reader on the why, what, how of a topic of concern. Effective content by its very nature must carry creditability and truthfulness.
It is your promise to customers, employees and vendors. It is what differentiates you from competitors and creates the expectation of what will be delivered by you consistently. It is who you are, who you want to be and who people perceive you to be.
You were absolutely the right team, right time, with the right stuff! Thank you so much, you have caused a positive change that will last a long time.
Working with the team at SCB Marketing has been a true delight. Everyone in your group (digital content managers, editors, photographers, and designers) goes above and beyond to create end results that far surpass our expectations. Jeff’s team is passionate about making their partners successful.
Coming up with this year’s marketing strategy was an enjoyable and creative process. We took a holistic look at the market and were able to identify what services would be most beneficial for our brand. Coupling print media with multiple digital avenues really took the our company to a whole new level. We increased our visibility locally, drove more traffic and opened up discussions with prospects before even meeting them! SCB Marketing has helped to brand us in perfect alignment with our goals.
I just had a call-in (new client) that wanted to switch to us based on the article you had me write on alternatives! Very cool!! Your distribution really works
Many thanks for hosting the event Wednesday - it was very informative and well received. I was able to make some key connections. Thank you!
The Executive Profile you developed and printed on me has brought an amazing amount of attention to what I do! Thank you and keep up the great work!
We work with companies that are interested in growing, developing more market share, increasing their influence, and creating more jobs as a result of their growth.
We use the three pillars of strategy, content and branding to develop a plan that not only synchronizes these but most importantly delivers results for your goals. In today’s digital marketplace confusion and change are the standard operating procedures; and, due to the speed of the change your business is needs a focused plan of execution in order to inform your clients of the unique difference you bring and the value of doing business with you. Through partnerships and our own assets we create a plan to deliver these results for you on a timely basis.
You, the business owner, are faced with decisions every day and your marketing plan gets overlooked on a consistent basis. We help make you relevant to your customers, distinguish you for your competition, elevate your key employees for consistent recognition, increase the cultural pride in representing your company, connect you with those who can help scale your business and provide a platform of consistent and on-going education to keep you in front of the market.
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